A Conversation with Rick De La Croix, founder of Bomberg. Artwork

ROX Magazine

ROX Magazine presents... an insight into the world of luxury watches, jewellery and more with interviews with industry leaders and celebrities. Discover intimate conversations as we bring together innovators and taste-makers to showcase of our favourite brands from the world of luxury, fashion, food and drink, motoring and sport. Taking cues from the ROX ethos of Diamonds & Thrills, ROX managing director Kyron Keogh explores everything from the future of luxury retail, the power of ambassadors when building a brand and what luxury really means in today's digital world.

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ROX Magazine

A Conversation with Rick De La Croix, founder of Bomberg.

April 06, 2021 • ROX - Diamonds & Thrills

The latest ROX Magazine Podcast, sees Kyron Keogh, Managing Director of ROX, in conversation with Rick De La Croix, founder and chairman of Bomberg. Rick’s career is one of legend in the watch industry. He has been an integral part of Hublot’s success story and he is credited with forging the brand’s successful commercial partnerships with the likes of soccer legends Pele and Maradona, boxer Floyd Mayweather and Depeche Mode.

Used to travelling the world and rubbing shoulders with some of the biggest names in the business, Rick has spent the last year of lockdown in Switzerland enjoying a much slower pace of life but also using the time wisely to connect, communicate and innovate. Rick founded Bomberg in 2012 with a vision of breaking out of the constraints haute horology to create timepieces that defy aesthetics. Here he shares more on the brand story, how he has taken Bomberg online during this time and why the brand is so focused on connecting authentically with the digitally savvy consumer.